Projects

Set up, led and executed a "Launch Excellence Program" to prepare the local organizations of 27 countries for the launch of a new oncology product. Member of the Core Launch Team.
European Brand Lead existing oncology product: Responsible for EU marketing strategy & country support.

Internal analysis of the Marketing & Sales department and rationalization / optimization of the portfolio

Exploring growth opportunities for the Part-time Master (MscBA) Programme

Led marketing department & team Benelux: 3 direct reports. Provided focus to grow specialty business
Led organizational transition from mainly product to more patient focused approach

Co-led the transition of the AZengage Program - a Global Transformation Program - across CEEMEA
Transition concerns outsourcing of the Human Resources function in 52 of total 116 countries

Responsible for launch new promising product in The Netherlands
Member Global Launch Team: responsible for "launch and organizational readiness" of 80 countries
Multichannel marktbenadering - nieuwe en innovatieve kanalen - geïntroduceerd.

Responsible for Marketing & Sales of € 80 mln brand (Nexium) in The Netherlands

Built proposition, assessed markets and identified new product-market combinations

Built growth scenarios, provided focus and improved internal organization. Built financial structure
Posted in India by Share People as "Marketing Expert" (Expert Program)

Developed and implemented a new vision and strategy for € 63 mln brand (Symbicort)